AFRICAN ORIGINALS
African Originals is a premium beverage brand that crafts authentic African-inspired drinks using natural ingredients and sustainable practices. Rooted in storytelling and innovation, the brand brings to life the unique flavors and culture of Africa through its product line and brand identity.
The challenge
African Originals needed a bold, dynamic online platform that would showcase their brand story and product offerings without requiring e-commerce functionality. Their goal was to increase brand visibility, communicate their values, and build a digital identity that would resonate with a global audience while maintaining strong performance and visual appeal.
The solution
I developed a custom WordPress theme for African Originals, designed to reflect their bold brand identity and storytelling style. The layout was built from scratch to allow flexibility in showcasing content, with a focus on speed, responsiveness, and clean design. I implemented SEO best practices and ensured the site was hosted on a secure, high-performance server. Custom functionality was added to make content updates simple and consistent with the brand’s tone and structure.
Tools used
WordPress (custom theme)
Bootstrap 4 Custom theme
The result
The resulting website is a vibrant, visually striking platform that encapsulates the African Originals brand. By focusing on aesthetic quality, performance optimization, and mobile responsiveness, we helped the client establish a strong online presence that communicates their story, strengthens their brand identity, and supports future marketing efforts.
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